OBRIY.ai
Sales · Case Study
Atmosfera

How Atmosfera cut solar station proposals from a full business day to 5 minutes

5 min

Time to a ready commercial proposal

Down from next business day before SURE

Minimal

Manager involvement

The agent replaces the first line of sales

2 weeks

To deployment

From signed agreement to a live workflow

About the client

Ukraine's solar energy market, where speed wins deals.

Atmosfera is one of Ukraine's leading providers of energy solutions for home and business, designing and installing solar power stations from autonomous and hybrid home systems up to 1 MW industrial installations, alongside backup power, service, and turnkey design.

Atmosfera operates in a high-demand market where speed of response to a customer inquiry directly affects conversion.

Atmosfera

Challenge

A proposal race, decided in hours.

While the manager was still preparing the proposal, the customer was already reading one from a competitor.

A customer shopping for a solar station is usually comparing several suppliers at once. The purchase decision goes to whoever gets there first with a clear, personalized proposal: system size, cost, and payback period.

Before SURE, Atmosfera's managers processed each request by hand: find out the site's parameters, calculate the system configuration, then draft the proposal. Start to finish, the cycle took hours, sometimes stretching until the next business day.

Solution

An AI workflow that replicates the first-line sales rep.

Obriy AI deployed a multi-agent AI workflow on the SURE platform, connected to the chat widget on atmosfera.ua. It fully reproduces how a first-line sales manager works, from the customer's first question to a ready commercial proposal in PDF.

Structured intake (Consultant Agent)

Runs a structured survey in the chat: object type, location, household consumption. Reads a photo of the electricity bill to extract consumption data, and a photo of the roof to determine usable panel area. Calculates the required system power and autonomy needs. Also answers general questions the customer has about Atmosfera as a company or its products along the way.

Configuration (Configuration Agent)

Queries Atmosfera's live equipment catalog and selects the optimal combination of inverter, panels, and batteries for the calculated parameters. Produces a full system specification.

Document generation (Document Agent)

Generates a personalized commercial proposal as a PDF on Atmosfera's branded template: system spec, cost, monthly savings, and payback period.

Handoff to a human

The manager steps in only at the closing stage, not to qualify the lead or draft the proposal, but to close the deal.

The differentiator

Reads a utility bill and a roof photo like a technician would.

No technical form for the customer to fill in

Most quoting tools ask the customer to enter technical fields they don't understand. SURE's Consultant Agent instead reads the inputs an actual technician would use: a photo of the electricity bill, a photo of the roof, and extracts consumption and usable panel area itself, with no manual data entry required.

SURE’sConsultant Agent
The handoff

Managers only step in to close.

Under the old process, a manager owned the deal from the first message to the signed contract, spending sales judgment on data entry and paperwork instead. Now the AI workflow owns intake, configuration, and document generation end to end.

The manager enters the picture once there's a qualified lead and a real number to discuss: the part of the job that actually needs a person.

Atmosfera

Results

From first message to a ready, personalized proposal in minutes, not the next business day.

What changed for the business

  • Customers get a personalized proposal with real numbers during the first contact, not tomorrow.
  • Managers only step in at the deal-closing stage, instead of spending time on qualification.
  • Conversion from first contact rises: the proposal lands before the customer reaches out to a competitor.
  • Proposal quality is standardized: no calculation errors, no formatting inconsistencies.
Technology
Platform
SURE by Obriy AI
Architecture
Multi-agent AI workflow: Consultant → Configuration → Document
Channels
Web chat on atmosfera.ua; omnichannel integration in progress
Data processing
Reads photos (utility bills, roof photos) for automatic calculation; processes Excel files
Output document
PDF commercial proposal on the client's branded template
Data source
Atmosfera's live product catalog and a static knowledge base
Deployment
Fully delivered by the Obriy AI team

Ready to answer your next lead before your competitor does?

See how Routines → keep every step of a multi-agent workflow consistent, from first message to signed proposal.